A logo and website for a criminal defense attorney
Evan Watson has defended clients in Forsyth County, Georgia since 2008. He needed a brand and website that looked as established as his practice and turned visitors into consultations. We designed both and built the site around the first call.
The brief
An experienced lawyer whose brand had to catch up
Evan Watson handles everything from traffic matters to serious felony charges, including DUI, drug and violent crimes. People searching for a defense attorney are often scared and short on time, so the site has to signal experience in seconds and make the first call easy.
He needed an identity and a website built together, so the logo, colours and type would look established on screen and in print. It is the brief behind most of our law firm web design projects.
How we did it
Brand and website as one piece of work
We designed the identity and the website together, each with the other on the table.
Discovery
Agreed the audience, the positioning and the goals for the site.
Identity
Designed and refined the EW monogram and wordmark.
Website
Designed the site with the finished identity and built it.
Launch
Speed, responsiveness and on-page SEO checks before go-live.
What we delivered
A monogram, a navy palette and a site built around the consultation
- Logo design
- Logo files for web and print
- Website design
- Development
- Responsive build
- On-page SEO
Results
A finished brand, and a client planning the next project
The logo and website launched together, with on-page SEO in place. Evan praised the constant communication and is already planning the next project. Firms that want more calls from search add law firm SEO on top of a build like this.
Saud and his team have done an extraordinary job helping me design and develop a great website for my small business! Saud stays on it, always communicating and working with your feedback and instructions! Can't wait for the next project with them.
What should a criminal defense website include?
A clear statement of the charges you handle, your experience and the courts you work in, real reviews, and a phone number and consultation form on every page. People facing charges want to know quickly that you have handled cases like theirs.
Why do branding and the website together?
Because the website is where most clients meet the brand first. When one team designs both, the logo, colours and type are built for screens from day one, and the brand and site stay consistent because the same people made both.
Does a law firm website need a new logo?
Not always. If the current logo is clear at small sizes and looks established, we build the site around it. If it looks dated or breaks down on a phone, doing the logo and site together costs less than fixing the brand later.
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