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Law firms · GEO
GEO for law firms: be the firm AI assistants recommend
More clients ask AI assistants which lawyer to call. Generative engine optimization makes your firm easy for those systems to verify, trust and name.
- Reviewed by a person
- Compliance-aware copy
- From $500 a month
[ 01 / 04 ] · Why it mattersLaw firms
What makes legal marketing different
Clients increasingly ask AI assistants which lawyer to call. Those systems name firms they can verify across several sources, so consistent details and clear credentials matter more than clever copy.
Legal searches are among the most expensive in paid ads, so organic rankings carry real value.
Visitors judge credibility in seconds, and a dated site reads as a risky firm.
State bar advertising rules limit what a site can claim.
[ 02 / 04 ] · What's includedGEO for law firms
What our geo for law firms includes
Legal prompt audit
How ChatGPT, Gemini and Perplexity answer prompts like "best divorce lawyer near me" today.
Directory consistency
Matching firm and attorney details across your site, Google, legal directories and bar listings.
Credentials that AI can verify
Bar admissions, years in practice and practice areas stated clearly and consistently.
Quotable practice explanations
Plain, factual descriptions of each practice area that AI models can cite.
Monthly AI mention tracking
Which legal prompts name your firm, and which competitors appear instead.
[ 03 / 04 ] · PricingMonthly
GEO for law firms pricing
Every plan includes
- Legal prompt audit
- Directory consistency
- Credentials that AI can verify
- Quotable practice explanations
- Monthly AI mention tracking
[ 04 / 04 ] · RelatedBy practice area
Built for your practice area
Attorney advertising rules vary by state. Your firm is responsible for compliance review.
By practice area
- Personal injury lawyers
- Family law attorneys
- Criminal defense lawyers
- Estate planning attorneys
- Business lawyers
- Bankruptcy attorneys
Dedicated practice area pages are on the way. Every plan already covers these areas.
How do I get my business recommended by ChatGPT?
Make your business easy to verify: consistent name, address, phone and services across your site, Google Business Profile and directories; clear service pages; genuine reviews; and structured data. AI assistants favour businesses they can confirm from several sources.
Is SEO dead or evolving in 2026?
Evolving. Google still sends most website traffic, and AI Overviews and assistants pull their answers from pages that rank and are well structured. SEO now covers classic rankings plus being quotable by AI, which is why we pair SEO with GEO and AEO.
What are generative engine optimization services?
GEO services make your business easy for AI assistants such as ChatGPT, Gemini, Perplexity and Google AI Mode to understand, trust and recommend. The work covers an AI visibility audit, consistent business data across the web, quotable content, structured data and tracking which prompts mention you.
What is generative engine optimization?
Generative engine optimization (GEO) makes your business easy for AI assistants like ChatGPT, Gemini and Perplexity to understand and recommend. It relies on consistent business details, clear factual content and structured data that language models can quote.
Is GEO better than SEO?
Neither replaces the other. SEO earns rankings in Google results; GEO earns mentions inside AI-written answers. AI assistants often draw on pages that already rank, so strong SEO helps GEO. Most local businesses should run both together.
Is generative engine optimization a legit strategy?
Yes, though it is new and some claims are overhyped. The legitimate parts are well established: accurate entity data, consistent citations, clear factual content and structured data. Be wary of anyone promising guaranteed placement in ChatGPT answers; nobody controls those.
Can someone explain GEO and AEO in a simple way?
AEO is about being the quoted answer to a question, in Google snippets, People Also Ask and AI Overviews. GEO is about being recommended by AI assistants when someone asks for a business like yours. Both reward clear, factual, well-structured content.
What is the difference between answer engine optimization and generative engine optimization?
AEO targets the answer boxes on search results, such as snippets, People Also Ask and AI Overviews. GEO targets recommendations inside AI assistants such as ChatGPT and Perplexity. AEO is question-led content; GEO is entity and reputation signals. We run them together.
Do you follow state bar advertising rules?
We include the disclaimers and wording limits you give us. Review of compliance stays with your firm, and we recommend a final check before launch.
Can each attorney have a profile page?
Yes. Profile pages with Person schema are included in Business and Pro plans, or as extra pages.
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