Guides for local business websites and search
Plain answers on website costs, local SEO and getting found in AI search, written for owners of local service businesses.
All guides
How to rank in ChatGPT: getting your business recommended by AI
How to rank in ChatGPT as a local business: how it picks businesses, the crawler to allow, the content and reviews it trusts, and how to track it.
How to make a website for a business: DIY, freelancer or agency
How to make a website for a business in 2026: the three ways to build it, what each costs, the pages you need and the steps from domain to launch.
What is local SEO? A complete guide for service businesses
Local SEO explained for service businesses: how Google ranks local results, the map pack, reviews, citations, local pages and where to start.
How much does a website cost for a small business in 2026?
What a small business website costs in 2026, from DIY builders to agencies, the monthly costs after launch and how to compare quotes fairly.
What is answer engine optimization? A guide for local businesses
What answer engine optimization (AEO) is, how it differs from SEO, and the steps a local business can take so AI assistants quote it.
What is generative engine optimization (GEO)? A small business guide
Generative engine optimization is about being cited in AI answers. Learn what GEO is, what influences citations and what a small business can do.
Google Business Profile optimization: a checklist for local businesses
A practical Google Business Profile optimization checklist covering categories, services, photos, reviews and consistency with your website.
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