- Complete every field: name, categories, service area, phone, website, hours and description.
- List your services and upload real photos of your team and work.
- Ask every happy customer for a review and reply to every review.
- Match your name, address and phone exactly across your site and listings.
Start with the essentials
Complete every field. Incomplete profiles lose to complete ones.
- Business name exactly as it appears on your signage and site
- Primary category chosen carefully, plus relevant secondary categories
- Accurate address or service area, phone number and website link
- Hours, including holiday hours
- A short description that states what you do and where
Add services, products and photos
List each service you offer with a short description. Upload real photos of your team, vehicles, work and location. Fresh photos signal an active business and help customers trust you.
Earn and answer reviews
Ask every happy customer for a review with a direct link, and reply to every review, positive or negative. Do not buy reviews or offer rewards, which violates Google guidelines.
Keep it consistent with your website
Your name, address and phone number should match your site and other listings exactly. Mark up your site with LocalBusiness schema and link to your profile. Inconsistent details confuse both search engines and customers.
Post and monitor
Share updates, offers or recent projects regularly, and check your profile insights for the searches and actions that bring customers.
Frequently asked questions
How long does Google Business Profile optimization take?
Initial setup usually takes a few hours. Ranking improvements build over weeks and months as reviews, photos and engagement grow.
Can I rank without a storefront?
Service-area businesses can appear in local results without showing a public address, as long as the profile follows Google guidelines.
