An interior designer's website that captured her style
Janina Coppoolse needed a website that looked and felt like her work. We designed and built it with on-page SEO in place, and she called the result a perfect capture of her style.
The brief
A distinctive style that needed its own home online
An interior designer is hired for a point of view. The website has to communicate that point of view before a single word is read, through layout, pacing and imagery, and then make it easy to get in touch.
Coppoolse Interior needed a new site that understood the designer's vision rather than forcing it into a template.
Capture the style
Layout and pacing that feel like the work.
Show the projects
Large imagery that loads fast on any device.
Invite enquiries
A clear, gentle path to a first conversation.
How we did it
From brief to launch
Structure before design, design before build, and copy decisions made early so nothing waits at the end.
Discovery and structure
Mapped who the site is for and what each page has to do.
Design
Designed mobile-first layouts around the work and the enquiry path.
Development
Built the site responsive and optimised for speed.
Launch
Tested on real devices, launched and handed over editing.
What we delivered
A portfolio site that feels like the work
- Website design
- Website development
- Speed and performance optimisation
- Responsive build for every device
- On-page SEO
Results
A site that feels like the work, and a client who would work with us again
The new site launched with on-page SEO in place, and the client described it as perfectly capturing her style. Every small business website we build gets the same on-page SEO at launch.
I'm extremely happy with the result of my website. He perfectly captured my style and really understood my vision. What stood out the most was how proactive and thoughtful he was throughout the process, not just executing, but truly thinking along and adding valuable input. Communication was always clear, professional, and efficient. I can highly recommend working with him and would definitely do so again.
How do you design a website around a creative style?
We start from the work itself: the projects, the palette and the pace of the photography. Layout and spacing are designed to feel like the portfolio, and the copy stays short so the images do the talking, with an enquiry option always in reach.
What photos does a portfolio website need?
Your best finished projects, shot in good light, with a few wide views and a few details from each. Fewer strong projects beat many weak ones. We plan the pages and image needs at the start so nothing waits at the end.
Do portfolio websites need SEO?
Yes, at least the foundations. Clear page titles, descriptive image alt text, fast loading and a page per service help people find a designer in their area, and they cost little to get right at launch.
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